Maker of high-end audio speakers Sonos launched a new, free streaming music service, Sonos Radio, exclusively for Sonos customers.
While the price is right at free, the service only applies to owners of Sonos speakers. Whether this will be enough to drive people to buy more of the devices remains to be seen, especially with the head start other services like Spotify and Apple Music already have.
The advantage: Sonos already caters to audiophiles who value great sound, making a free streaming service a no-brainer. Sonos Radio offers ad-free radio stations that include both local radio (via TuneIn) and Sonos-curated radio stations along with behind-the-scenes stories and guest radio DJs like Angel Olsen, Phoebe Bridgers, and Jarvis Cocker.
Users will also get ad-free artist stations from superstars like David Byrne, Brittany Howard, and—premiering on launch day—Thom Yorke. There’s also more than 30 stations of genre music to choose from.
Streaming music service subscribers:
Source: Music Ally
Bottom line: Sonos Radio has all the features a modern streaming service needs, including artist- and DJ-curated stations and radio, as well as an attractive price point (free). Whether this (plus the advantage a great-sounding Sonos speaker) is enough to make it worth consumers’ time is hard to predict. If nothing else, Sonos users can enjoy the free music.
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